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State of the Screens

On-demand streaming now accounts for the majority of audio consumption, says Nielsen

By January 16, 2018No Comments

Album sales (digital and physical) by year (% change YoY):
2017–169.2M (↓ 18%)

# of streams by year (% change YoY):
1) 2016–252B
2017–400B (↑ 59%)

The streaming share of audio consumption by year:
1) 2015–22%
2) 2016–38%
3) 2017–54%

Top 4 artists by # of streams:
1) Drake
2) Kendrick Lamar
3) Ed Sheeran
4) Taylor Swift

# of tracks with 500M+ streams:
1) 2016–6
2) 2017–19

Some love for the Boomers! Vinyl now accounts for 14% ofphysical album sales and has grown in volume for 12 consecutive years.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.