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State of the Screens

First Annual TV & Video Advertising Survey

By January 16, 2018No Comments

An interesting study from Jay Prasad and the VideoAmp team for buyer/agency views on cross screen media planning/buying.

85% believe that not adopting cross screen planning/buying will be detrimental to their overall marketing efforts!

63% will increase spend on cross screen platforms

Key findings on use of cross screen data:
1) 71% say TV strategy influences digital strategy
2) 66% leverage digital data for TV buying
3) 61% levearge TV data for digital buying
4) 57% target TV viewers with digital ads

PSA. You can only accomplish this when you are planning/buying all of your video against the same data and media plan!

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.