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State of the Screens

Why You Won’t Stop Getting Junk Mail

By January 22, 2018No Comments

Annual spending on print advertising hit $76B in 2017.

Print advertising includes:
Newspaper circulars
2) Coupons
3) Direct mail
4) Catalogs

Spend on print advertising is up 85% since 2012!

Direct mail is the original medium for audience targeting and laidthe groundwork for much of what we take for granted (CRM targeting, etc.) with digital today.

Smart idea. Buy both direct mail and digital against the same audience/data source and segment based on likelihood toreceive/respond to a message from each.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.