Auto dealers ran 12m+ radio spots last year which was 62% higher than the next closest industry (finance).
Local radio is counting on $564M (↓ 9% vs. 2014) from the upcoming mid-term elections.
Radio is expected to account for 7% of the political spend in 2018.
Flashback. BIA/Kelsey: Local Radio Ads Will Inch Up To $14.2B In 2017
Politics is expected to account for 4% of all local radio advertising in 2018.