State of the Screens

Is the current ad model sustainable? This is the question that industry leaders recently wrestled with.Quote from Linda Yaccarino — Chairman of Advertising @ NBCUniversal.“NBC is committing to making television smarter, … That…

Great post by Matthew Rosenberg (@CanonFodder) who is both a friend of SOTS and father of Off the Grid.The big idea. The root cause of the ad industries challenges is…

Video CPMs are up 5–8% YoY as advertisers shift focus to quality.Brand video spend according to Standard Media Index (2016 vs. 2017):1) Roku — ↑ 154%2) Snapchat — ↑ 50%3) Hulu — ↑ 19%4) YouTube — ↓ 9%

As we discussed last week, broadcasters are making big moves on the advertising side to compete with digital rivals that offer addressable advertising.The ability to deliver addressable ads with local…