Skip to main content

ScreenBytes Executive Interview Series are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

Super Bowl LII Ratings Will Be Super, But Not A Record

By February 4, 2018No Comments

The Super Bowl should break 100M viewers but may decline compared to 2017.

Viewership for the regular season was down 10% compared to 2017.

Viewership comparison for NFL playoffs (% change from 2017):
1)
Wild Card Round: ↓ 12%
2) Division Round: 18%
3) Conference Championship: ↓ 8%

Viewership for past 10 Super Bowls:
1)
2017 — NE-ATL (FOX): 111.3M
2)
2016 — DEN-CAR (CBS): 111.9M
3)
2015 — NE-SEA (NBC): 114.4M
4)
2014 — SEA-DEN (FOX): 112.2M
5)
2013 — BAL-SF (CBS): 108.7M
6)
2012 — NYG-NE (NBC): 111.4M
7)
2011 — GB-PIT (FOX): 111.0M
8)
2010 — NO-IND (CBS): 106.5M
9)
2009 — PIT-ARIZ (NBC): 98.7M
10)
2008 — NYG-NE (FOX): 97.5M

The big question. What % of viewership will come from streaming?

2% of the total audience came from streaming in 2017.

Streaming viewership by year (% of total):
1) 2014–531K (0.5%)
2) 2015–973K (0.9%)
3) 2016–1.4M (1.3%)
4) 2017–1.7M (1.5%)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.