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State of the Screens

Advertising’s ‘Mad Men’ Bristle at the Digital Revolution

By January 29, 2018No Comments

Big brands such as McDonalds and Proctor and Gamble are demanding that their various agencies start to offer integrated marketing plans.

This is creating internal conflicts between the “old school” (creative) and “new school” (analytics).

Big agencies such as Publicis Group now generate more than half of their revenue from digital.

Brands doing more. Proctor and Gamble ran their own creative tests and started requesting changes down to the size and location of the logo.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.