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State of the Screens

A Close Look at the NFL AFC & NFC Games: Who Watched What, When and Where

By January 29, 2018No Comments

Speaking of Inscape. TV[R]EV ran this analysis on second-by-second viewing for the NFL conference championship games.

Lost ad revenue. Look at the drop off at roughly the 120-minute market of the Eagles/Vikings game when the game is clearly a blowout.

Top Shows Watched Before Switching On to the AFC Championship Game:
1) Fox NFL Sunday
2) Fixer Upper
3) Snowboarding
4) The Big Bang Theory
5) Truth and Lies: The Tonya Harding Story

Top Shows Watched After Switching Off the NFC Championship Game:
1) 60 Minutes
2) CBS Weekend News
3) America’s Funniest Home Videos
4) The 24th Annual Screen Actors Guild Awards
5) Little Big Shots

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.