Skip to main content

ScreenBytes Executive Interview Series are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

Big Year for the Big Game: Consumers to Spend $15.3 Billion on 2018 Super Bowl

By February 4, 2018No Comments

Yikes! The average American adult will spend $81.17 shopping for the Super Bowl.

Breakdown by type of plans (# of adults):
Host a party — 18% (45M)
2) Attend a party — 28% (69M)
3) Watch at a bar — 5% (11M)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.