The number of scripted TV shows is projected to grow again in 2017.The number of scripted TV shows:1) 2015: 4122) 2016: 4553) 2017: ?
Michael BeachMarch 14, 2018
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Millennials are more likely to watch time-shifted TV (DVR, video-on-demand, etc.) compared to consumers 35+.% of TV viewing that is time-shifted:1) 35+: 34%2) Millennials: 55%
Michael BeachMarch 14, 2018
The number of broadcast-only TV households has grown 41%to 15.8m HH over the past five years according to a recent Nielsen study.Median age:1) Broadcast TV Only: 34.52) All TV HH:…
Michael BeachMarch 14, 2018
$4.2b was spent on advertising during NFL games last year despite the lowest ratings of the decade.Quick Math (2016 vs. 2010):1) Average viewership: ↓ 7%2) Ad spend: ↑ 91%
Michael BeachMarch 14, 2018
Smart feature from Pandora that rewards consumers with song replays/skips in exchange for ad views.This feature has been tested with 32m of Pandora’s 76m (42%) users.
Michael BeachMarch 14, 2018
How Americans get their news has changed dramatically over the past year.% of U.S. adults who often get news by platform:1) Television: 50% (↓7% YoY) 2) Online: 43% (↑5% YoY)
Michael BeachMarch 14, 2018
The primary method for watching television (18–29 only):1) Streaming: 61%2) Cable/Satellite: 31%3) Digital Antenna: 5%4) Other: 3%
Michael BeachMarch 14, 2018
Fox announced a goal of reducing TV ad time to 2 minutes per hour by 2020.Current/Proposed ad time per hour (% change):1) 2018 – 13m2) 2020 – 2m (↓ 85%)
Michael BeachMarch 12, 2018
How much content does $8B buy? The answer from Netflix appears to be 700 original TV shows and 80 original movies.Quick math. That is a pace of 1 original show…
Michael BeachMarch 12, 2018
Procter & Gamble cut digital spending by $200M last year. Why did they do this? Multiple reasons, but concerns over quality (1.7s average views on Facebook, etc.) were a driving…
Michael BeachMarch 12, 2018
