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State of the Screens

Facebook Leans Into Video

By March 7, 2018No Comments

Facebook is getting into the content game by committing $1b+ over the next year to develop original shows.

Big selling point. Facebook has 2b+ users.

How does this compare to other networks?
1) Netflix — $7b
2)
HBO — $3b
3)
Apple — $1b
4) FX — $1b
5)
Facebook — $1b
6) Apple — $1b

Previously on SOTS. Facebook Courts Video Makers for ‘Watch’ Tab With Financial Incentives

Facebook Watch will initially launch with 40 shows from the likes of:
1)
A&E Networks
2) Hearst
3) National Basketball Association
4) Business Insider
5) Mashable
6) National Geographic
7) BuzzFeed
8) Business Insider
9) Tastemade
10) Condé Nast Entertainment

Shows will be episodic and have ad breaks.

Early tests show a 70% completion rate for ads inside ad breaks for Facebook.

More on this topic. Facebook’s New Tools Improves Its Ability to Compare Social Ads to TV

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.