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State of the Screens

Consumers Love to Hate Ads but Won’t Pay to Escape Them

By March 7, 2018No Comments

Morning Consult conducted a poll of 4k U.S. adults to gauge sentiment around advertising.

Key finding. Most Americans find advertising intrusive but are not willing to pay more for an ad-free environment.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.