Glossary

Glossary > Zones Zones (Soft Zones) What are Zones? Definition: Zones (Soft Zones) While local broadcast advertising is divided into Designated Market Areas (DMAs), cable ads are served into smaller…

Glossary > Viewable CPM Viewable CPM (vCPM) What is Viewable CPM? Definition: Viewable CPM (vCPM) is the cost per thousand for impressions that meet a viewability threshold. At Cross Screen…

Glossary > TV Attribution TV Attribution What is TV Attribution? Definition: TV Attribution is measuring the business outcomes from television advertising campaigns. TV attribution provides accountability for marketers. Campaigns that…

Glossary > Total Reach Percentage Total Reach Percentage What is Total Reach Percentage? Definition: Total Reach Percentage is the percentage of your target audience that was reached at least once,…

Glossary > Targeted Rating Point Targeted Rating Point (TRP) What is a Targeted Rating Point? Definition: Targeted Rating Point (TRP) is equivalent to the number of views where, on average,…

Glossary > Supply-Side Platform Supply-Side Platform (SSP) What is a Supply-Side Platform? Definition: Supply-Side Platform (SSP) is a system that connects content publishers with multiple ad exchanges, demand-side platforms, and…

Glossary > ScreenSolve ScreenSolve ® What is a ScreenSolve? Definition: ScreenSolve is Cross Screen Media’s local TV and video planning software that enables precise allocation across broadcast and cable TV,…

Glossary > ScreenLift ScreenLift ® What is a ScreenLift? Definition: ScreenLift is Cross Screen Media’s CTV activation solution, which allows brands and agencies to scale and simplify their media buying…

Glossary > ScreenImpact ScreenImpact ® What is a ScreenImpact? Definition: ScreenImpact is Cross Screen Media’s measurement tool that allows media buyers to see how their campaigns are performing across all screens…

Glossary > Private Marketplace Private Marketplace (PMP) What is a Private Marketplace? Definition: Private Marketplace (PMP) is a private agreement between ad buyers and suppliers where a supplier provides buyers…