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Supply-Side Platform | Cross Screen Glossary

By August 26, 2022No Comments

Glossary > Supply-Side Platform

Supply-Side Platform (SSP)

What is a Supply-Side Platform?

Definition: Supply-Side Platform (SSP) is a system that connects content publishers with multiple ad exchanges, demand-side platforms, and ad networks, all at once.

SSPs allow publishers to sell impressions to a greater pool of potential buyers.

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