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Zones | Cross Screen Glossary

By August 26, 2022No Comments

Glossary > Zones

Zones (Soft Zones)

What are Zones?

Definition: Zones (Soft Zones) While local broadcast advertising is divided into Designated Market Areas (DMAs), cable ads are served into smaller geographic “zones”, each of which can have the capability for local ad insertion.

Zones make local cable advertising popular for local business advertisers because they can target precise geographic areas.

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