Targeted Rating Point (TRP)
What is a Targeted Rating Point?
Definition: Targeted Rating Point (TRP) is equivalent to the number of views where, on average, 1% of your target audience has viewed an ad one time.
Targeted rating points are similar to gross rating points (GRP), but while GRP measures the potential impact for a general audience, TRP gauges performance for a specific targeted audience. TRP is a much more useful metric for video advertisers.