Skip to main content

Screen Wars Thought Leader Interviews are also available on

SpotifyApple PodcastGoogle Podcast

Private Marketplace | Cross Screen Glossary

By August 26, 2022No Comments

Glossary > Private Marketplace

Private Marketplace (PMP)

What is a Private Marketplace?

Definition: Private Marketplace (PMP) is a private agreement between ad buyers and suppliers where a supplier provides buyers with a deal code to access their inventory.

These private marketplaces live within existing DSPs.

Learn More