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Total Reach Percentage | Cross Screen Glossary

By August 26, 2022No Comments

Glossary > Total Reach Percentage

Total Reach Percentage

What is Total Reach Percentage?

Definition: Total Reach Percentage is the percentage of your target audience that was reached at least once, regardless of your designated frequency range.

This metric helps advertisers gauge the overall effectiveness of their video campaigns. The higher the total reach, the more effective the campaign.

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