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Healthcare Advertising in the Era of Convergent TV

By February 16, 2021November 18th, 2021No Comments

Overview

The competition for patients and healthcare consumers has never been more intense, and COVID-19 has raised the stakes. Patients are nervous about returning to healthcare facilities, and elective procedure revenues have dropped sharply. The expanding Convergent TV landscape presents a critical opportunity for healthcare marketers to address these challenges, even with tight budgets.

In this white paper, you will learn:

  1. The three trends in convergent TV and what they mean for healthcare marketers
  2. A unique approach to advanced targeting in a HIPAA-compliant way
  3. Three strategies marketers can use to take advantage of these trends

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