Political video advertising is set to top $11.2B over the course of the 2026 election cycle.

Linear TV has been rapidly ceding viewership to streaming since the last midterm cycle, but consumption isn’t uniform across the country. For political operatives and media buyers, this report dives into where persuadable voters are reachable in the most competitive states and district this cycle.

Four Big Questions:

1

Who will decide the election?

2

Who is reachable on streaming?

3

Who is reachable on linear TV?

4

What does video consumption look like in the toss-up races?

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