In 2014, nearly all TV viewing happened on linear channels.

Fast forward to today, and streaming has surged to match linear in audience reach. This report reviews the past 10 years of shifting viewership habits and breaks down the trends shaping political advertising.

Four Big Questions:

1

How have TV viewing habits shifted?

2

How do swing voters watch TV in 2024?

3

How do swing voters compare to all US adults?

4

How has the political ad market changed?

5

What will TV advertising look like in 2034?

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