Advertising Archives - Cross Screen Media

‘Something enormous’: Inside Walmart’s ambitious streaming video plans

Walmart is preparing an ad-supported streaming service with middle America as the target audience.Wow: Walmart accounts for close to 50% of all TVs sold in the United States!

Michael BeachJune 13, 2019

State of the Screens

Marketers Turn Up Podcast Advertising

Podcast advertising revenue by year (YoY growth) according to PwC:1) 2015 — $106M2) 2016 — $169M (↑ 60%)3) 2017 — $314M (↑ 86%)4) 2018 — $479M (↑ 53%)5) 2019P — $679M (↑ 42%)6) 2020P — $863M (↑ 27%)7) 2021P — $1.0B (↑ 21%)

Michael BeachJune 13, 2019

State of the Screens

As the Playoffs Heat Up, the NBA Looks to Profit From Gambling

Bargaining chip: The NBA is using access to its data stream as leverage for a piece of the sports betting action.The big picture: Both the NBA and MLB believe they…

Michael BeachMay 30, 2019

State of the Screens

Publicis And Epsilon: An Acquisition Of Legacies?

Big news: Publicis is buying Epsilon for $4.4B to bolster its first-party data (audience targeting) capabilities. This is the largest acquisition ever for Publicis since being founded in 1926.Why this…

Michael BeachApril 25, 2019

State of the Screens

‘Game of Thrones’ Studio Tour to Debut in 2020

HBO is turning one of the Northern Ireland sets into a studio tour to capitalize off of the excitement from the final season. Below are a few more examples of…

Michael BeachApril 15, 2019

State of the Screens

FreeWheel: Q4–2018 Video Monetization Report

Key findings according to FreeWheel:1) 52% of advertisers and agencies currently combine the buying of digital and linear TV and 91% will do so by 20212) 74% of advertisers and…

Michael BeachApril 3, 2019

State of the Screens

Inside The Agency Turf War Over Connected TV

In recent years, the battle between TV and digital agencies has been over the share of spend that each receives, but a new front has opened up with each fighting…

Michael BeachMarch 28, 2019

State of the Screens

To chase addressable TV budgets, YouTube is changing how it pitches YouTube TV

YouTube will make ad inventory from its streaming pay-TV service (YouTube TV) available as a stand-alone during the upfronts. YouTube TV subscribers (YoY growth): 1) Jan-2018–300K 2) Jan-2019–1M (↑ 233%)…

Michael BeachMarch 21, 2019

State of the Screens

TV Networks Form New Consortium to Advance Targeted Advertising

Frenemies: Top players in the TV advertising space are coming together around an open standard for addressable advertising set to launch in early 2020. Why this is necessary: TV networks…

Michael BeachMarch 21, 2019

State of the Screens

Hulu And YouTube Prepare To Overtake Satellite Giants Atop Streaming Bundle Market

Dish and DirecTV both were early entrants into the streaming pay-TV battle, but YouTube TV and Hulu Live are gaining fast.Streaming pay-TV providers by subscriber numbers (% of total):1) Sling…

Michael BeachMarch 12, 2019

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Advertising

‘Something enormous’: Inside Walmart’s ambitious streaming video plans

Marketers Turn Up Podcast Advertising

As the Playoffs Heat Up, the NBA Looks to Profit From Gambling

Publicis And Epsilon: An Acquisition Of Legacies?

‘Game of Thrones’ Studio Tour to Debut in 2020

FreeWheel: Q4–2018 Video Monetization Report

Inside The Agency Turf War Over Connected TV

To chase addressable TV budgets, YouTube is changing how it pitches YouTube TV

TV Networks Form New Consortium to Advance Targeted Advertising

Hulu And YouTube Prepare To Overtake Satellite Giants Atop Streaming Bundle Market

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