Walmart is preparing an ad-supported streaming service with middle America as the target audience.Wow: Walmart…
Michael BeachJune 13, 2019
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Podcast advertising revenue by year (YoY growth) according to PwC:1) 2015 — $106M2) 2016 — $169M (↑ 60%)3) 2017 — $314M…
Michael BeachJune 13, 2019
Bargaining chip: The NBA is using access to its data stream as leverage for a…
Michael BeachMay 30, 2019
Big news: Publicis is buying Epsilon for $4.4B to bolster its first-party data (audience targeting)…
Michael BeachApril 25, 2019
HBO is turning one of the Northern Ireland sets into a studio tour to capitalize…
Michael BeachApril 15, 2019
Key findings according to FreeWheel:1) 52% of advertisers and agencies currently combine the buying of…
Michael BeachApril 3, 2019
In recent years, the battle between TV and digital agencies has been over the share…
Michael BeachMarch 28, 2019
YouTube will make ad inventory from its streaming pay-TV service (YouTube TV) available as a…
Michael BeachMarch 21, 2019
Frenemies: Top players in the TV advertising space are coming together around an open standard…
Michael BeachMarch 21, 2019
Dish and DirecTV both were early entrants into the streaming pay-TV battle, but YouTube TV…
Michael BeachMarch 12, 2019
