Tag Archive: Advertising

Marketers Turn Up Podcast Advertising

June 13, 2019 12:38 am Published by Leave your thoughts

Podcast advertising revenue by year (YoY growth) according to PwC:
1) 2015 — $106M
2) 2016 — $169M (↑ 60%)
3) 2017 — $314M (↑ 86%)
4) 2018 — $479M (↑ 53%)
5) 2019P — $679M (↑ 42%)
6) 2020P — $863M (↑ 27%)
7) 2021P — $1.0B (↑ 21%)

Publicis And Epsilon: An Acquisition Of Legacies?

April 25, 2019 12:58 pm Published by Leave your thoughts

Big news: Publicis is buying Epsilon for $4.4B to bolster its first-party data (audience targeting) capabilities. This is the largest acquisition ever for Publicis since being founded in 1926.
Why this matters: The future of advertising is audience targeted and holding companies such as Publicis are playing catch up through acquisitions.

FreeWheel: Q4–2018 Video Monetization Report

April 3, 2019 12:35 pm Published by Leave your thoughts

Key findings according to FreeWheel:
1) 52% of advertisers and agencies currently combine the buying of digital and linear TV and 91% will do so by 2021
2) 74% of advertisers and agencies say it is important or extremely important to have integrated TV and digital video data and technology

Inside The Agency Turf War Over Connected TV

March 28, 2019 1:22 am Published by Leave your thoughts

In recent years, the battle between TV and digital agencies has been over the share of spend that each receives, but a new front has opened up with each fighting over connected TV.
The argument for TV buyers:
1) Scale and reach
2) Living room/big screen content
3) Negotiating power