June 13, 2019 12:40 am
Published by Michael Beach
Walmart is preparing an ad-supported streaming service with middle America as the target audience.
Wow: Walmart accounts for close to 50% of all TVs sold in the United States!
June 13, 2019 12:38 am
Published by Michael Beach
Podcast advertising revenue by year (YoY growth) according to PwC:
1) 2015 — $106M
2) 2016 — $169M (↑ 60%)
3) 2017 — $314M (↑ 86%)
4) 2018 — $479M (↑ 53%)
5) 2019P — $679M (↑ 42%)
6) 2020P — $863M (↑ 27%)
7) 2021P — $1.0B (↑ 21%)
May 30, 2019 12:57 am
Published by Michael Beach
Bargaining chip: The NBA is using access to its data stream as leverage for a piece of the sports betting action.
The big picture: Both the NBA and MLB believe they should directly benefit from sports betting through “integrity” or “royalty” fees. The leagues are pushing state legislators for ≈ 0.25% of total bets placed.
April 25, 2019 12:58 pm
Published by Michael Beach
Big news: Publicis is buying Epsilon for $4.4B to bolster its first-party data (audience targeting) capabilities. This is the largest acquisition ever for Publicis since being founded in 1926.
Why this matters: The future of advertising is audience targeted and holding companies such as Publicis are playing catch up through acquisitions.
April 3, 2019 12:35 pm
Published by Michael Beach
Key findings according to FreeWheel:
1) 52% of advertisers and agencies currently combine the buying of digital and linear TV and 91% will do so by 2021
2) 74% of advertisers and agencies say it is important or extremely important to have integrated TV and digital video data and technology
March 28, 2019 1:22 am
Published by Michael Beach
In recent years, the battle between TV and digital agencies has been over the share of spend that each receives, but a new front has opened up with each fighting over connected TV.
The argument for TV buyers:
1) Scale and reach
2) Living room/big screen content
3) Negotiating power