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State of the Screens

FreeWheel: Q4–2018 Video Monetization Report

By April 3, 2019No Comments

Key findings according to FreeWheel:
1) 52%
of advertisers and agencies currently combine the buying of digital and linear TV and 91% will do so by 2021

2) 74% of advertisers and agencies say it is important or extremely important to have integrated TV and digital video data and technology

Ad views vs. video views:
1)
Video views — ↑ 20%
2)
Ad views — ↑ 19%
3)
Ad load — ↓ 1%

Share by format:
1)
Full episodes (>5m) — 61%
2)
Live — 29%
3)
Clips (<5m) — 10%

YoY growth by format:
1)
Live — ↑ 51%
2)
Full episodes (>5m) — ↑ 16%
3)
Clips (<5m) — ↓ 14%

Share by device:
1)
CTV/OTT — 42%
2)
Smartphone — 20%
3)
STB VOD — 16%
4)
Desktop — 14%
5)
Tablet — 8%

YoY growth by device:
1)
CTV/OTT — ↑ 45%
2)
Smartphone — ↑ 43%
3)
Tablet — ↑ 14%
4)
STB VOD — ↓ 4%
5)
Desktop — ↓ 18%

More: Study: Lines Blurring Between Linear TV, Digital Viewing

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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