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State of the Screens

‘Something enormous’: Inside Walmart’s ambitious streaming video plans

By June 13, 2019No Comments

Walmart is preparing an ad-supported streaming service with middle America as the target audience.

Wow: Walmart accounts for close to 50% of all TVs sold in the United States!

Retail → Advertising: Amazon, Target, and Walmart are all making major moves into the advertising space. In addition to a potential streaming service, Walmart is pursuing “shoppable ads” and extending its audience/customer data to the Vudu streaming platform.

Flashback: Walmart Plans Competitor to Amazon’s Video Marketplace

More #1: Walmart goes from big-box stores to the small screen with Vudu ad network

More #2: Walmart Bets on TV Shows for Families, Date Night in Media Push

More #3: Target is courting advertisers with first-party data

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.