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State of the Screens

‘Game of Thrones’ Studio Tour to Debut in 2020

By April 15, 2019No Comments
HBO is turning one of the Northern Ireland sets into a studio tour to capitalize off of the excitement from the final season.

Below are a few more examples of brands getting in on the action:

Example #1: ‘Game of Thrones’ Hype: AT&T Is Giving Away an $18,000 Iron Throne Replica

Example #2: Game of Thrones takes over Bellagio fountains in Las Vegas

Example #3: ‘Game of Thrones’ fans, Oreo wants to know where your loyalties lie

FYI: This video took more than 2,750 Oreos to make happen!

Example #4: Mtn Dew remakes the ‘Game of Thrones’ theme song with Migos

Example #5: Brands Shift Targeting Toward Males For ‘Game Of Thrones’ Social Ads

The big question: Do these brand tie-ups work? Our research says yes considering Mrs. Screens, and I dropped $75 on a Game of Thrones version of Risk!

More: The world is still looking for the last of HBO’s hidden Iron Thrones

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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