White Papers & Reports

A Step-by-Step Guide to Maximizing Your CTV Overview No matter where you are on your CTV journey, our CTV Activation Playbook offers helpful tips and tactics you can use to…

Industry Pulse Infographic 2023 Our annual Industry Pulse Survey for 2023 is here! Check out the highlights below and be sure to download the full report today!

See The Latest Trends From Industry Insiders Overview We reached out to more than 400 agencies, brands and media sellers in the video ad industry and compiled their insights and…

This report unveils findings and offers insights on new data-driven innovations and smart buying strategies for building and executing effective streaming TV and digital video ad campaigns at the local…

Cross Screen Media, in conjunction with the Benchmark Company, surveyed industry players across agencies, brands, and networks on topics including: Key Takeaways Key trends and expectations for the video advertising…

Overview Years of massive increases in political expenditures show no sign of abating in 2021-2022. The 2020 cycle saw 244% growth from 2016, becoming the first to hit $9B in…

The COVID-19 pandemic caused big revenue declines for healthcare providers as outpatient procedures plunged. Learn how healthcare marketers changed the tide.Throughout the COVID-19 pandemic, healthcare marketers faced mounting pressures to…

Overview The competition for patients and healthcare consumers has never been more intense, and COVID-19 has raised the stakes. Patients are nervous about returning to healthcare facilities, and elective procedure…

What levels of spend should you be expecting across screens, and what are the implications for brands, agencies, and networks? Key Takeaways Political video ad spend may be the one…