WHITE PAPERS & REPORTS
2022 Political Video Advertising Projections
Years of massive increases in political expenditures show no sign of abating in 2021-2022. The 2020 cycle saw 244% growth from 2016, becoming the first to hit $9B in spending. We expect the 2022 cycle to reach these same heights and total $9B again, even without the presidential race at the top of the ticket.
Share of Spend By Election Type
Spending By Geography
Connected TV Spending