Years of massive increases in political expenditures show no sign of abating in 2021-2022.

The 2020 cycle saw 244% growth from 2016, becoming the first to hit $9B in spending. We expect the 2022 cycle to reach these same heights and total $9B again, even without the presidential race at the top of the ticket.

Ket Takeaways:

1

Topline Projections

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Share of Spend By Election Type

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Spending By Geography

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Connected TV Spending

5

Senate Spending

6

Gubernatorial Spending

7

House Spending

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