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White Papers & Reports

2022 Political Video Advertising Projections

By November 11, 2021January 25th, 2023No Comments


2022 Political Video Advertising Projections

Years of massive increases in political expenditures show no sign of abating in 2021-2022. The 2020 cycle saw 244% growth from 2016, becoming the first to hit $9B in spending. We expect the 2022 cycle to reach these same heights and total $9B again, even without the presidential race at the top of the ticket.

Key Takeaways

Topline Projections
Share of Spend By Election Type
Spending By Geography
Connected TV Spending
Senate Spending
Gubernatorial Spending
House Spending

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