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2022 Political Video Advertising Projections

By November 11, 2021November 17th, 2021No Comments

Overview

Years of massive increases in political expenditures show no sign of abating in 2021-2022. The 2020 cycle saw 244% growth from 2016, becoming the first to hit $9B in spending. We expect the 2022 cycle to reach these same heights and total $9B again, even without the presidential race at the top of the ticket.

This report includes:

  • Topline Projections
  • Share of Spend By Election Type
  • Spending By Geography
  • Connected TV Spending
  • Senate Spending
  • Gubernatorial Spending
  • House Spending

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