White Papers & Reports

The COVID-19 pandemic caused big revenue declines for healthcare providers as outpatient procedures plunged. Learn how healthcare marketers changed the tide.Throughout the COVID-19 pandemic, healthcare marketers faced mounting pressures to…

Overview The competition for patients and healthcare consumers has never been more intense, and COVID-19 has raised the stakes. Patients are nervous about returning to healthcare facilities, and elective procedure…

What levels of spend should you be expecting across screens, and what are the implications for brands, agencies, and networks? Key Takeaways Political video ad spend may be the one…