Fantastic article that I missed a few weeks back. Read every word.Quote from Tom Goodwin — EVP, Head of Innovation @ Zenith Media.
Michael BeachApril 10, 2018
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Turner, Fox, and Viacom have combined to form OpenAP with the goal of standardizing audience buying on TV.Smart. Audience-based buying on television/digital is a challenging process that is made more…
Michael BeachApril 10, 2018
A small mistake for Facebook, but they add up.Television executives are talking up their own digital programs but also see an opportunity to strike Facebook/Google on measurement and brand safety.
Michael BeachApril 10, 2018
The upfronts were expected to bring in roughly $9b for television networks. Flat or slight decline from last year.Television advertisers are holding steady despite audience declines.
Michael BeachApril 10, 2018
Turner reaches 125m viewers across linear, OTT and mobile every month.Very forward looking for them to view their audience as one group that is fragmented across devices.
Michael BeachApril 10, 2018
ESPN will begin selling a total live audience that includes live-streaming with the traditional TV broadcast.Another step towards cross-screen media buying!
Michael BeachApril 10, 2018
Fox Sports estimates that Cleveland market watched 3.8 billion minutes of Indians broadcasts in 2017
Big numbers: The Cleveland Indians were on local TV ≈ 162 times last year and averaged 122K viewers (8% of the market).
Michael BeachApril 9, 2018
Big news: Spotify went public last week and is currently valued at $27B!How Spotify makes money:1) Subscriptions — 90%2) Advertising — 10%
Michael BeachApril 9, 2018
Advanced TV ad spending (% of total):1) 2015 — $720M (1%)2) 2016 — $1.5B (2%)3) 2017 — $3.4B (5%)4) 2018 — $6.7B (9%)
Michael BeachApril 9, 2018
14.1M households now receive all of their TV through streaming (OTT) according to a new Video Advertising Bureau study.Source of TV content:1) Traditional pay-TV (Comcast, etc.) — 74%2) Broadcast only (digital antenna) — 12%3)…
Michael BeachApril 9, 2018
