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State of the Screens

Fox Picks New Head of Ad Sales, Just as Selling Season Starts

By April 6, 2018No Comments

Quote from Joe Marchese — President, Advertising Revenue @ Fox Networks.

“We’re having consumers sit through almost 20 times the ads in some cases as a YouTube or Facebook might over the same period — we’re not making 20 times the money,” he said. “There’s a misconception about where people are spending time with marketing messages, and I want to get that focused.”

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.