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State of the Screens

Apple Goes to Hollywood. Will Its Story Have a Happy Ending?

By April 3, 2018No Comments

Coming soon: Apple will reportedly launch a streaming service in March 2019 and is currently developing 12+ original shows.

Apple appears to be making bigger moves into original content with a budget surpassing the original $1B.

Peak TV? The numbers of original scripted shows was projected to surpass 500 in 2018 prior to this announcement.

Original scripted shows by year (% change YoY):
1) 2009–210
2) 2010–216 (↑ 3%)
3) 2011–266 (↑ 23%)
4) 2012–288 (↑ 8%)
5) 2013–349 (↑ 21%)
6) 2014–389 (↑ 12%)
7) 2015–422 (↑ 9%)
8) 2016–455 (↑ 8%)
9) 2017–487 (↑ 7%)
10) 2018P — 500+ (↑ 3%+)

Flashback: Why Can’t Apple Figure Out Television?

PSA: Apple has $285B+ in cash!

More: Apple reportedly launching video service around March 2019

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.