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State of the Screens

Pandora is buying a startup that’s trying to become the Google of audio advertising

By April 3, 2018No Comments

Pandora is making a big move in the programmatic audio front with their acquisition of AdsWizz for $150M.

Flashback: Pandora Taps Neustar To Build New CRM

Quote from Roger Lynch — CEO @ Pandora:
“The internet breaks down broadcast models…There’s a multi-billion radio industry to be replaced someday. That’s not all going to go to subscriptions. So this is a very very large opportunity.”

More:
1)
Is tech finally killing radio? Don’t let iHeart’s bleeding fool you

2) The Three Issues Keeping Brands From Going All-In On Podcast Advertising

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.