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State of the Screens

The Peak TV Bubble Hasn’t Burst, But It’s Leaking

By April 6, 2018No Comments

Too many networks are producing too many original shows.

Interesting point of view. The glut of content from recent original shows is creating a significant enough library on Netflix/Amazon that consumers may go there first and become conditioned to waiting for shows.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.