State of the Screens

Netflix is currently running 30-second pre-roll ads promoting it’s own content.This is the 2nd time that they have tested this feature and is similar to how HBO/Showtime both promote their…

Background on 6-second video — In April 2016, YouTube released a 6-second “bumper format”.The big debate — Does this format work? Can you deliver a message in 6 seconds?

Very cool! @AlanWolk placed an Amazon Echo Dot in his car to bring the latest in connected home tech to his 13-year-old Subaru Forrester.Sneak peek. Coming soon to a certain…

Purina is testing an addressable TV (connected TV) solution made possible from a partnership between Nielsen Catalina and Innovid.This combines purchase history from 90m+ households (Nielsen Catalina) with ad tech…

Hallmark plans to run 5–7 minutes of ads per hour for “Chesapeake Shores” and “Good Witch” versus an average of 15 minutes for other shows.This will make Granny Screens very…