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State of the Screens

US Ad Spending: Facebook and Google to Capture Over One-Quarter of the Market

By April 30, 2018No Comments

U.S. ad spend is projected to grow 7% this year to $221B.

Ad spend by year:
1) 2017 — $207.3B (↑ 7%)
2) 2018 — $221.0B (↑ 7%)
3) 2019 — $235.8B (↑ 7%)
4) 2020 — $250.4B (↑ 6%)
5) 2021 — $262.3B (↑ 5%)
6) 2022 — $274.4B (↑ 5%)

Ad spend on mobile will exceed television for the first time in 2018.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.