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State of the Screens

Hallmark Channel to Cut Commercials by More Than Half

By May 1, 2018No Comments

Hallmark plans to run 5–7 minutes of ads per hour for “Chesapeake Shores” and “Good Witch” versus an average of 15 minutes for other shows.

This will make Granny Screens very happy!

The goal:
1) Improve customer experience
2) Increase ad rates

Turner recently cut ad load for “Good Behavior” to 5 minutes from 13.

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.