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State of the Screens

The personalization of pay TV

By April 30, 2018No Comments

AT&T announced the launch of a 2nd streaming service called AT&T Watch.

Who this is targeting: This new service is a true skinny bundle targeting non-sports fans.

Interesting: The service will be free for AT&T wireless customers who have an unlimited data plan.

Channel packages for AT&T Watch:
1) 37 channels — $16
2) 46 channels — $20

The streaming wars (monthly cost):
1) Hulu Live — $40
2) DirecTV Now — $35
3) Sling TV — $20
4) PlayStation Vue — $40
5) YouTube TV — $40
6) Verizon — TBD
7) Charter Spectrum TV Stream — $22
8) CenturyLink — $15
9) Comcast Instant TV — $18
Philo — $16
11) Spectrum Choice — $25
12) AT&T Watch — $16

More #1: From witness stand, AT&T chief details new $15-a-month streaming service

More #2: ‘We’re treating it like TV’: Why Scripps-owned Newsy has gone over the top

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.