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State of the Screens

What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

By May 1, 2018No Comments

Interesting study from comScore based on 870 cord-cutting homes from their 12.5k household panel (7% of total).

Key insights for cord-cutters:
1) They watch 60% more streaming content than non-cord cutters.
2) They appear to have less of an appetite for traditional TV content.
3) They are likely to have a HH income of less than $75k.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.