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Networks like Turner and Viacom have been testing out running fewer commercials per hour.Why would they do this? Fewer commercial spots per hour create scarcity. If the increased price that…
Michael BeachMay 21, 2018
Apple announced that it will spend $1b+ on developing original content.How does this compare to other networks?1) Netflix — $6b2) HBO — $3b3) Apple — $1b4) FX — $1b
Michael BeachMay 21, 2018
Should current Pay TV providers start bundling streaming services and apps into their offering?The majority of profit for Pay TV providers comes from selling broadband rather than the actual pay…
Michael BeachMay 21, 2018
GroupM is making changes to its viewability threshold for social video.Old GroupM standard — 50% of video ad had to be played for it to count as a view, with sound on…
Michael BeachMay 21, 2018
The major studios (excluding Walt Disney) are exploring a way to allow consumers to stream movies at home a few weeks after they appear intheaters.Apple and Comcast are involved in…
Michael BeachMay 21, 2018
Variety surveyed ad buyers to get their take on where NFL TV ratings would land compared to last season.Ratings last season were down 8% or roughly 1.4m people per game.
Michael BeachMay 21, 2018
The upfront market ended up being stronger than many expected thanks in large part to networks that utilized data-optimized targeting (advanced TV).What is advanced TV? Advanced TV is the optimization…
Michael BeachMay 21, 2018
Nielsen is adding Facebook, Hulu and YouTube to its digital content ratings.The Cross Screen world allows for both of the following to be true:1) Ratings for the most popular content…
Michael BeachMay 21, 2018
Estimate #1: Ad spend on digital is now greater than TV in the U.S.Estimate #2: 85% of video ad spend is on TV
Michael BeachMay 21, 2018
