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State of the Screens

The Messy, Confusing Future of TV? It’s Here

By May 21, 2018No Comments

Kevin Roose @ The New York Times wrote about the accelerating pace of change in the video space. The announcement of the Disney streaming service and Facebook Watch occurred on back-to-back days. Both are earthquakes.

As the number of streaming services proliferates (see above) will we need services like Can I Stream It? to make sense of it all?

My thought is that new bundles will emerge, but they will be focused on a single payment from the consumer (Amazon, etc.) and improved discovery (search, personal guide, etc.) and less on forcing the consumer to pay for content that they do not want.

Previously on SOTS. Half of HBO Now, most of Showtime and Starz OTT subscribers coming from Amazon Channels: analyst

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.