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State of the Screens

Facebook Courts Video Makers for ‘Watch’ Tab With Financial Incentives

By May 21, 2018No Comments

The digital video market is currently estimated at $13b. Facebook’s launch of Watch video platform should accelerate that.

What is Facebook Watch? Facebook is launching a dedicated video tab that will focus on high-quality, scripted videocomparable to what you would find on TV.

Facebook Watch will initially launch with 40 shows from the likes of:
A&E Networks
2) Hearst
3) National Basketball Association
4) Business Insider
5) Mashable
6) National Geographic
7) BuzzFeed
8) Business Insider
9) Tastemade
10) Condé Nast Entertainment

Shows will be episodic and have ad breaks.

More on this topic. Facebook Watch Is Death to Old TV Measurement and Birth of Audience Parting

Why is this important? Time spent on Netflix has grown 669% over the past five years while most traditional networks have seen declines. Facebook Watch provides an additional choice.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.