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State of the Screens

Facebook Wants to Help Brands Tailor Their TV Ads for Mobile

By May 17, 2018No Comments

Platforms like Facebook have big ambitions for video that will never materialize if brands don’t make creative optimized for each platform.

Simple math. Better creative experience = more consumer attention =increase in sales = higher return on ad spend

Watch this side-by-side example from Bose.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.