The battle for control of addressable TV is heating up and multiple industry giants are on a collision course.The players:1) NCC Media2) Xandr3) Project OAR
Speaking of acquisitions: Apollo Global Management has started buying up local TV stations ahead of the 2020 presidential election.7th largest station group: Apollo Global Management owns stations in 29 markets…
Big news: Publicis is buying Epsilon for $4.4B to bolster its first-party data (audience targeting) capabilities. This is the largest acquisition ever for Publicis since being founded in 1926.Why this…
Smart take (as always) from Stratechery on Disney+ and the future of TV.Quote from Ben Thompson — Author/Founder @ Stratechery:“This is why I have argued that the traditional cable bundle will slowly…
Date and run-time for Game of Thrones season 8 according to Variety: 1) Episode 1 (4/14) — 0h 54m 2) Episode 2 (4/21) — 0h 58m 3) Episode 3 (4/28) — 1h 22m 4) Episode 4…
HBO should see a surge in sign-ups for the final season of Game of Thrones.The big question: How much churn will HBO experience following the finale in May?
HBO is turning one of the Northern Ireland sets into a studio tour to capitalize off of the excitement from the final season. Below are a few more examples of…
Tonight marks the beginning of the end for one of TV’s classic programs. One of the most remarkable feats has been how the show has gained viewers every season.Game of…
Google, Microsoft, Amazon and Apple are in a race to be the “Netflix of video games.” How this works: The physical purchase of games on a console (Xbox, etc.) currently…
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