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State of the Screens

Game of Thrones season 8 premiere ratings: How high will they go?

By April 15, 2019No Comments

Tonight marks the beginning of the end for one of TV’s classic programs. One of the most remarkable feats has been how the show has gained viewers every season.

Game of Thrones viewership by season (% growth) according to The Hollywood Reporter:
Season 1–9.3M
Season 2–11.6M (↑ 25%)
3) Season 3–14.4M (↑ 24%)
4) Season 4–19.1M (↑ 33%)
5) Season 5–20.2M (↑ 6%)
6) Season 6–25.7M (↑ 27%)
7) Season 7–32.8M (↑ 28%)

32.8M viewers are even more impressive when you consider that ≈ 45% of U.S. TV households subscribe to HBO!

HBO projects that 1B+ people in 120+ countries will watch Game of Thrones this season surpassing The Sopranos as their most watched show ever.

Game of Thrones share of viewership from on-demand:
Season 1–73%
Season 2–67%
3) Season 3–67%
4) Season 4–64%
5) Season 5–66%
6) Season 6–70%
7) Season 7–69%

Game of Thrones initial airing for Season 7 finale (% of total):
Television — 12.1M (73%)
2) Streaming — 4.4M (27%)

Total Viewers:
1) Super Bowl (2019): 101M (6X)
2) Game of Thrones (2017 finale): 17M

1) Super Bowl (2019): 98M (8X)
2) Game of Thrones (2017 finale): 12M

Streaming (% of total):
1) Super Bowl (2019): 2.5M (2%)
2) Game of Thrones (2017 finale): 4.4M (27%)

Cost per episode by show according to Variety:
1) Game of Thrones (HBO) — $15M
2) The Crown (Netflix) — $10M
3) Jack Ryan (Amazon) — $8M
4) American Gods (Starz) — $8M
5) Stranger Things (Netflix) — $6M
6) American Crime Story (FX) — $6M
7) The Tick (Amazon) — $5M
8) Will (TNT) — $5M
9) Carpool Karaoke (Apple) — $2M

More #1: ‘Game of Thrones’ Is Last Of The TV Blockbusters

More #2: The Long Goodbye Begins for HBO, ‘Game of Thrones’ and a TV Era

More #3: ‘Game of Thrones’ by the numbers: 9 unbelievable facts and figures

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.