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State of the Screens

Jeffrey Katzenberg and Meg Whitman Unveil New Quibi Content, Defend “Improbable And Impossible”…

By March 28, 2019No Comments

New details for Quibi:
1)
April 2020 launch
2) 199 new pieces of creative per week

Quote from Jeffrey Katzenberg– Founder @ Quibi:
“The Da Vinci Code” has more than 100 chapters, averaging about five pages per chapter, far less than the normal 20 to 40 pages… Publishers and editors have said to authors, if you don’t want to stop in the middle of a chapter, don’t write them longer… A series for us will be two to three hours in length but comes in breaks or chapters that can be watched on the go.”

Flashback #1: Jeffrey Katzenberg’s ‘NewTV’ Startup Closes $1 Billion, All Major Studios Among Investors

The big idea: Combine Netflix production quality ($5–6M per episode) with episodes closer in length to YouTube videos (<15m).

Who is backing it? Backers include Disney, Fox, Sony, Lionsgate, MGM, NBCU, Viacom, WarnerMedia, Alibaba, Liberty Global and Madrone Capital.

Flashback #2: Inside Jeffrey Katzenberg’s Plan to Revolutionize Entertainment on Mobile Screens

$/minute for made-for-mobile content:
1) Industry standard — $5–10k
2) Katzenberg plan — $125k

Video: Keynote | Jeffrey Katzenberg & Meg Whitman | SXSW 2019

More #1: Jeffrey Katzenberg, Meg Whitman Announce Quibi Projects Including ‘Frat Boy Genius’

More #2: Quibi and Hollywood versus YouTube and Facebook

More #3: CBS’s Becky Brooks Joins Quibi, Jeffrey Katzenberg & Meg Whitman’s Mobile TV Startup

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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