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State of the Screens

Connected TV Impressions Growing, Says Innovid Study

By April 3, 2019No Comments

Connected TV share of impressions by year according to Innovid:
1)
2015–5%
2)
2016–8%
3)
2017–17%
4)
2018–28%

Video ad impressions by publisher type:
1)
Ad Network/DSP — 37%
2)
Broadcast/MVPD — 35%
3)
Non-Broadcast/Portal — 28%

Video: Ad-Supported OTT to Take Off Amid “Flixcopalypse” of New Streaming Services, TV[R]EV Says

Worth the time and $: Alan Wolk and the TV[R]EV team recently released an engaging deep dive on the OTT sector.

More #1: Adobe’s New Partnership With Roku Will Help Advertisers Engage With 27 Million OTT Viewers

More #2: Hulu’s Price Cut Will Boost Ad Revenues

More #3: Hulu’s Peter Naylor: ‘Conventional TV has hit its ceiling and the ceiling is coming down’

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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