State of the Screens

Hulu is launching a special ad unit aimed at binge-watchers. What is a binge-watcher?  Hulu defines a binge-watcher as anyone who watches 3+ episodes of a show consecutively. How common is binge-watching?  Binge-watching accounts for 50%+ of…

Most-streamed artists of 2019 according to Spotify: 1) Post Malone 2) Billie Eilish 3) Ariana Grande 4) Ed Sheeran 5) Bad Bunny Most-streamed artists of the decade: 1) Drake 2) Ed Sheeran 3) Post Malone 4) Ariana Grande 5) Eminem Most-streamed…

YoY change in NBA ratings by network according to Sports Business Journal:1) TNT - ↓ 22%

Key details for The Irishman over the initial week according to Nielsen: 1) 3.5 hours in length 2) 17.1M total viewers 3) 13.2M average minute audience 4) 3.9M total viewers on day one 5) 751K completed…

Addressable TV spend by year (YoY growth) according to eMarketer:1) 2016 - $760M

Pay-TV subscribers by sports and news viewership (% of total) according to MoffettNathanson: 1) Sports + News - 48.1M (51%) 2) News only - 24.5M (26%) 3) Non-Sports/News - 13.0M (14%) 4) Sports only - 8.2M (9%) The big question: How long before those 13M non-sports/news…

The big news: Local broadcast TV is moving away from ratings and toward impression-based selling.

Share of programming watched live according to Nielsen:1) NFL Sunday Night Football - 97%

The big question: How do we define a "political ad" and what, if any, limitations should tech platforms put in place? Why this matters: Google announced the removal of microtargeting for political ads, and Facebook is…

Local ad spend by year (YoY growth) according to BIA Advisory Services:1) 2018 - $145.5B