State of the Screens

1) CTV will be the battleground for control of video advertising dollars - TV buyers are rebranding themselves as video investment teams, and digital buyers believe that CTV should fall under them. …

Since it's always fun to publically grade last year's NYE resolutions, we decided to do the same with our predictions...

This year will be hard to top, and we owe it all to our friends and family in the Screens community!

Boom: TV Guide has a breakdown of where to watch your favorite shows across 15 networks and streaming services! Key details for Hallmark's Countdown to Christmas: 1) Hallmark started airing Christmas movies in 2002 2) They…

Wow: The average American will spend $1,050 this holiday season on gifts, decorations, and travel.

Key details for Mariah Carey's All I Want for Christmas is You:1) Released in 1994

Key details for news viewership according to Morning Consult:1) The study included 1.1M+ responses and is broken down by congressional district

Key details for Peacock streaming service: 1) Launching in April 2) 15K hours of content 3) Free for Comcast pay-TV subscribers w/ more options coming soon (we think 🤞) 4) $2B budget over 2020-21 5) Estimated break-even by…

Hulu is launching a special ad unit aimed at binge-watchers. What is a binge-watcher?  Hulu defines a binge-watcher as anyone who watches 3+ episodes of a show consecutively. How common is binge-watching?  Binge-watching accounts for 50%+ of…

Most-streamed artists of 2019 according to Spotify: 1) Post Malone 2) Billie Eilish 3) Ariana Grande 4) Ed Sheeran 5) Bad Bunny Most-streamed artists of the decade: 1) Drake 2) Ed Sheeran 3) Post Malone 4) Ariana Grande 5) Eminem Most-streamed…