The big question: How do we define a “political ad” and what, if any, limitations should tech platforms put in place?
Why this matters: Google announced the removal of microtargeting for political ads, and Facebook is considering similar moves.
Quote from Mark Zuckerberg – CEO @ Facebook:
“From a business perspective, the controversy certainly isn’t worth the small part of our business they make up…But political ads are an important part of voice, especially for local candidates, up-and-coming challengers, and advocacy groups that may not get much media attention otherwise.”
Video: Facebook CTO Mike Schroepfer on Political Ads
More #1: Getting rid of microtargeting in political advertising is a terrible idea
More #2: Don’t abolish political ads on social media. Stop microtargeting
