Pay-TV subscribers by sports and news viewership (% of total) according to MoffettNathanson:
1) Sports + News – 48.1M (51%)
2) News only – 24.5M (26%)
3) Non-Sports/News – 13.0M (14%)
4) Sports only – 8.2M (9%)

The big question: How long before those 13M non-sports/news HH cut the cord and move to streaming video-on-demand (SVOD)?

Projected non-Sports programming expenses in 2019:
1) Disney – $18.7B
2) Comcast – $15.9B
3) AT&T – $12.2B
4) Netflix – $9.2B
5) ViacomCBS – $8.8B
6) Amazon – $5.8B
7) Fox – $3.8B
8) Discovery – $2.6B
9) Apple – $2.0B
10) AMC – $1.0B

U.S. subscription revenue for SVOD according to Cowen:
1) 2019 – $19B
2) 2024 – $41B

Share of consumers who watch their most recent favorite show through streaming according to Hub Research Base:
1) 2015 – 43%
2) 2016 – 47%
3) 2017 – 52%
4) 2018 – 54%
5) 2019 – 63%

Video: MoffettNathanson’s Michael Nathanson | Full interview | Code Media 2019

Podcast: The Streaming Wars: A New Era In TV

More #1: The Streaming Era Has Finally Arrived. Everything Is About to Change

More #2: For Streamers, the Great Unbundling Was Too Good to Be True