State of the Screens

Key numbers for Meghan and Harry’s Oprah interview: 1) Aired in 70+ countries 2) 17.2M watched in the U.S. 3) 2-hour runtime Quick math on advertising revenue for U.S. broadcast: 1)…

YoY change in pay-TV subscribers: 1) Traditional pay-TV - ↓ 5.9M 2) Streaming pay-TV - ↑ 2.1M 3) Total pay-TV - ↓ 3.8M Total pay-TV subscriptions (YoY growth): 1) 2018…

Big news: Roku and Nielsen struck a deal that could have major implications for both addressable advertising and video ad measurement. What Roku gets: 1) Nielsen's Advanced Advertising (AVA) business…

Share of impressions by length (YoY share change) according to Extreme Reach: 1) 30s - 79% (↑ 12%) 2) 15s - 21% (↓ 10%) 3) 60s - 0% (↓ 1%) 4)…

Music industry retail revenue (YoY growth) according to the RIAA: 1) 2011 - $7.1B (↑ 1%) 2) 2012 - $7.0B (↓ 1%) 3) 2013 - $7.0B (↑ 0%) 4) 2014…

Key details for Paramount+: 1) Formerly CBS All Access 2) 30K TV episodes 3) 2.5K movies 4) 1K+ live sports events per year The bull case for Paramount+: CBS All Access…

Big news: ESPN+ passed 12M subscribers. They had previously projected reaching that number by the end of 2024. ESPN+ subscribers (YoY growth): 1) 2019 - 6.6M 2) 2020 - 12.1M…

Key numbers from Roku's earnings: 1) 14.3M active accounts added in 2020 2) 51.2M total active accounts 3) 71% YoY increase in advertising revenue 4) 56% YoY increase in streaming…

YouTube advertising revenue (YoY growth): 1) 2017 - $8.2B 2) 2018 - $11.2B (↑ 37%) 3) 2019 - $15.1B (↑ 36%) 4) 2020 - $19.8B (↑ 31%) Big question: What is…

Big news: The number of original scripted shows fell for the first time since at least 2009. Original scripted shows by year (YoY growth) according to FX: 1) 2009 -…